Data & Analytics Platform for a Pharmaceutical Multinational

01The Client

Large multinational in the pharmaceutical sector.

02The Challenge

• Need to evolve the organization's analytical capabilities and build a unified view of the commercial journey and healthcare professionals
• Data scattered across multiple platforms, hindering consolidation and analysis
• High manual effort to consolidate information from different sources
• Limitations in existing tools for generating strategic insights
• Difficulty making data-driven decisions in an agile and reliable way

03Implemented Solution

• Construction of a modern cloud-based Data & Analytics platform with scalable architecture
• Creation of a corporate Data Bus to integrate different data sources into a single, governed environment
• Implementation of data ingestion and transformation pipelines (ETL/ELT)
• Analytical modeling and creation of Data Marts oriented to business journeys
• Development of dashboards and reports in a self-service BI environment
• Application of best practices in data governance, quality, and information security
• Agile execution with multidisciplinary squads (integration, modeling, visualization, and analytics)

04Strategic Differentials

• Scalable cloud architecture, prepared for evolution into advanced analytics and artificial intelligence
• Focus on strategic business journeys: commercial and healthcare professionals
• Use of agile methodologies with multidisciplinary squads to accelerate delivery and reduce risks
• User enablement for autonomous use of analytics tools (self-service BI)

05Results Achieved

• Creation of a 360° business view with reliable, integrated, and accessible information
• Reduction of operational effort through automation of data consolidation
• Increased agility in data-driven decision-making
• Better understanding of commercial performance and optimization of resource use
• Greater ability to measure results and expand strategic data-driven initiatives