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Varejo e E-commerce
Migration of the Analytics Environment to Google Cloud Platform
How the client eliminated on-premise infrastructure costs and gained full elasticity to handle peaks like Black Friday.

01The Client
One of the world's largest retail chains, with a strong presence in Brazil and omnichannel operations (stores, e-commerce, and marketplace).
02The Challenge
- On-premise analytics environment with high infrastructure and maintenance costs
- Low elasticity to handle seasonal peaks (e.g., Black Friday)
- Long lead times for provisioning resources and new data projects
- Difficulty scaling analytics and AI initiatives
- Dependency on technical teams for capacity and performance adjustments
03Implemented Solution
- Full migration of the analytics environment to Google Cloud Platform (GCP)
- Implementation of modern architecture with Data Lake and Data Warehouse in the cloud
- Adoption of distributed and elastic processing for analytical workloads
- Automation of data ingestion and transformation pipelines
- Implementation of governance, security, and cost control (FinOps)
- Modernization of dashboards and analytical consumption layers
04Strategic Differentials
- Cloud-native scalable architecture on demand
- Cost reduction with pay-per-use model
- High availability and operational resilience
- Foundation ready for AI and machine learning initiatives
- Continuous performance and cost monitoring
05Results Achieved
- Significant reduction in infrastructure costs
- Increased performance and analytical processing speed
- Greater agility in creating new data projects
- Automatic scalability for high-volume events
- Technology foundation ready for digital innovation
- Strengthening of data-driven culture in the organization
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