Data Analytics Environment for a Corporate Benefits Platform

01The Client

Corporate benefits platform offering solutions for companies and employees.

02The Challenge

• Data scattered across different products and benefits portfolios
• Need to consolidate transactional and behavioral information
• Low visibility into employee behavior
• Difficulty generating strategic insights for HR and corporate clients
• Need to scale analytics for a fully digital platform

03Implemented Solution

• Creation of the corporate Data & Analytics environment
• Consolidation of transactional, financial, and behavioral data
• Structuring of a corporate Lakehouse
• Implementation of dashboards for HR and commercial management
• Analytical modeling for engagement and benefits usage analysis
• Foundation ready for predictive models and personalization

04Strategic Differentials

• Integrated view of consumption and engagement by benefit
• Analytical capacity to support strategic HR decisions
• Scalable architecture for large transactional volumes
• Foundation ready for AI applied to offer personalization
• Governance and security compliant with LGPD

05Results Achieved

• Greater visibility into user behavior
• Increased employee engagement
• Better decision-making by corporate client companies
• Optimization of benefits management
• Structured foundation for continuous digital innovation
• Strengthening of the organization's analytical maturity