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Varejo e E-commerce
AI Agent for Automated Customer Service on Instagram
How the client scaled digital service with AI, increased engagement, and transformed interactions into business intelligence.
01The Client
Active in the beauty and personal care segment, with a strong digital presence.
02The Challenge
- High volume of Instagram interactions without the capacity to respond at scale
- Difficulty maintaining communication standards and response times
- Loss of commercial opportunities due to lack of immediate service
- Need to automate interactions without compromising the brand experience
- Lack of structure to transform interactions into business intelligence
03Implemented Solution
- Development of an AI agent for automated interaction via Instagram
- Integration with comments, direct messages, and mentions
- Implementation of natural language processing for contextualized responses
- Automatic classification of consumer sentiment and intent
- Structured logging of interactions for subsequent analysis
04Strategic Differentials
- Automated service aligned with brand identity
- Scalability for high interaction volumes
- Sentiment analysis and intent categorization
- Foundation ready for campaign automation and sales funnel
- Continuous monitoring of service performance
05Results Achieved
- Reduced response time
- Increased engagement on social media
- Greater conversion of interactions into commercial opportunities
- Standardization of brand communication
- Generation of intelligence on consumer preferences
- Evolution of data-driven digital strategy
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